We are all bombarded by advertising messages every day. The radio awakens us with an ad. The morning newspaper is full of ads. Advertisements on billboards line the street as we drive to work. Delivery vehicles promote their business with the sign on the side. Each business has a sign along the road. Your mail contains many ads.
How do we deal with so many ad messages? The mind efficiently screens out or disregards the messages that you aren't interested in. You are also made aware of the products and services that you are in the market to buy. If people are not interested in an item, an ad won't make them buy it. Often, a poor response to an advertisement is due to the fact that there is no demand for the service or product.
Since we all have a limited number of advertising dollars, it is important to make the best use of each and every dollar spent. Selecting the right media is very important.